JourneyWoman™: Women Over 50 Travel 2024 Global Travel Survey

Invisible No More, a study of women travellers 50+ in North America

I am honored to have contributed thoughts on JourneyWoman™: Women Over 50 Travel 2024 Global Travel Survey: Invisible No More, a study of women travellers 50+ in North America.

I asked my good friend, Advisor to The Transformational Travel Council, University Professor at San José State University, and renowned inner and outer adventurer, Dr. Suzy (Susan) Ross to share her wisdom.

“As a 50+ woman who often travels solo in pursuit of transformation, I find myself vividly reflected in this study, “Invisible No More.” And as a scholar who authored one of the seminal papers on transformative travel in 2010, “Transformative Travel: An Enjoyable Way to Foster Radical Change,” I am thrilled to see this emerging trend given the spotlight it deserves.

This report uncovers a groundbreaking shift—women aged 50+ are quietly but powerfully reshaping the landscape of solo, adventurous, transformative travel. Long underrecognized, we now represent one of the most dynamic and values-driven segments in the travel industry. With rising wealth, hard-won wisdom, and a deep longing for meaning and renewal, we’re not just purchasing trips—we’re catalyzing transformation.

The white paper captures the undercurrents of an economic and social upswelling that astute businesses and forward-thinking researchers would be wise to recognize. Women have always been at the heart of movements for social good. Now, as we age into our power, we are becoming even more potent change agents. Supporting us as travelers is not only smart business—it’s a contribution to the transformation of humanity itself.”

- Dr. Suzy Ross, Founder of Transform Together Consulting and author of "The Map to Wholeness," transformation book.

👉 Read the Executive Summary and Purchase the Full Study

Thank you, Carolyn Ray and Tom Zara, for the opportunity. And Bravo!!!! We appreciate your heart, advocacy, and work. We are also honored to call you Ally members of the TTC.

📣 Join the conversation:
#InvisibleNoMore #TransformativeTravel #WiseWomenRise
#Wisdom