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Learning to travel as a mindful practice cultivates a deeper connection and respect for place, transforming the journey into a meaningful experience. For businesses designing travel within the transformation economy, this approach fosters authentic relationships between travelers and hosts, creating profound cultural exchange and lasting value.
Honoring local communities and environments supports sustainability and regeneration, ensuring experiences contribute positively to destinations. This conscious practice awakens empathy, curiosity, and self-awareness within travelers, inspiring personal growth and transformation. By integrating these values, businesses create transformative experiences that empower hosts, generate meaningful value, and lead the way in purposeful, impact-driven travel design.
Why we’re here …
In 2016, at the Adventure Travel World Summit, Jake and a few of his colleagues presented that the travel industry was on the cusp of a revolution. A few months later, Transformational Travel was on the cover of Vogue as the “Trend of 2017.” Today, in the post-pandemic desire for meaning and change, we are leading what has become an economic engine and value-driven global force guiding travel and tourism into the future.
Few forces have such potential for personal growth, transcending divisions within and among ourselves, and revitalizing our planet as transformative travel and regenerative community development.
This approach requires that we explore ourselves even as we explore the world, and that is where tourism today has fallen short, with travel often reinforcing existing boundaries, worldviews, and practices rather than stretching and illuminating them.
With this understanding, travel can join other catalysts for personal transformation and impact new lifestyle choices, from family and relationships to life events, personal health, etc. To be further explored, travel can be catalytic in a handful of areas: relationships, ecological footprint, consumer and travel choices, social purpose and philanthropic commitments, lifestyle and time management choices, and mindful, contemplative practice.
Join us in
As one of the most important field builders in the transformative and regenerative tourism sector, I am rallying a global movement toward a healthy, ethical, and eco-conscious approach to travel and tourism, and I’d like to invite you on this journey as an Ally member of the Transformational Travel Council, on one of our experiences, or through our experience strategy educational programs and consulting.
Ultimately, this is a place for all of us to share our passion and appreciation for travel’s superpower in getting us to stretch, learn, and grow into new ways of being and engaging the world.
